Association for Professionals in Infection Control and Epidemiology (APIC)

APIC Graphic

DRIVING CHANGE ON THE FRONT LINES

During the height of the COVID-19 crisis, it became clear to the Association for Professionals in Infection Control and Epidemiology (APIC) that hospitals were not receiving sufficient personal protective equipment. The organization partnered with Markstein to communicate the critical importance of reversing this situation.

To spark conversation around this topic, my team worked with APIC to coordinate a nationwide survey of healthcare workers, hold a virtual press conference with national media and create a shareable graphic.

Our efforts resulted in over 128 million impressions from more than 25 major outlets. Read some of the stories I secured below.

Featured
Bloomberg: Tension, Fear Grip U.S. Health Workers With Critical Protective Gear Running Low
Bloomberg: Tension, Fear Grip U.S. Health Workers With Critical Protective Gear Running Low

“Almost half of hospitals in a survey last week said they were out or almost out of respirators and facing shortages of basics like hand sanitizer and masks, according to the Association for Professionals in Infection Control and Epidemiology.”

Indianapolis Star: What is PPE? What you should know about masks, gloves and more
Indianapolis Star: What is PPE? What you should know about masks, gloves and more

“The Association for Professionals in Infection Control and Epidemiology conducted a survey of infection preventionists from March 23-25 about the availability of PPE at their facility. Of the 1,100 who responded, nearly half said their center doesn't have enough face shields, nearly one-third said they are nearly or completely out of face masks and two-thirds said they didn't have enough gowns.”

Dallas Morning News: North Texas businesses reopen factories, offices to produce public health supplies
Dallas Morning News: North Texas businesses reopen factories, offices to produce public health supplies

“A national survey by the Association for Professionals in Infection Control and Epidemiology found that almost half of U.S. health care facilities either have run out of face shields or are almost out.”

U.S. News & World Report: Nationwide Shortages Looming for Respirators, Masks, Gowns: Expert Poll
U.S. News & World Report: Nationwide Shortages Looming for Respirators, Masks, Gowns: Expert Poll

“‘The results paint a disturbing and alarming picture,’ said Katrina Crist, chief executive officer of the Association for Professionals in Infection Control and Epidemiology (APIC), which sponsored the survey. ‘Shortages of critical PPE and disinfection supplies are jeopardizing our ability to safely treat patients and protect the health care workers who put their lives on the line every day.’”