A RECORD-BREAKING DONATION

As the COVID-19 pandemic ran rampant in 2020, the BCRFA enlisted my help in rethinking their marketing strategy, as many of their live fundraising events had to be postponed.

By optimizing our social media presence, boosting our media relations capabilities and rethinking our approach to donations in a digital-first capacity, we were able to boost our fundraising goal by 40% - far above the projected number at the pandemic’s onset.